The Acorns campaign focused on increasing first-time recurring investments via highly optimized acquisition strategies, advanced targeting, and automation at scale.
Strategy
Cross-Channel Media Buying
Audience Segmentation
A/B tested creatives on app stores
Creative Automation with 550+ variants
Results
CAC: Under $70
Install → RegComp: 13–15%
RegComp → FRIRT: 72–75%
Outcome: Loyal users with consistent investment patterns
