Ava Finance

Objectives

The campaign aimed to acquire high-intent U.S. users and guide them through a conversion-optimized funnel from install to paid subscription, while minimizing churn and maximizing compliance.

Strategy

• Full-funnel performance acquisition model
• Targeted channels: TikTok, Meta, YouTube Shorts, Google Search
• Deep linking to streamline onboarding and improve CVR
• Strict adherence to funnel compliance & quality policies

Results

• Install-to-Subscribe CVR: 17% across top sources
• 7-Day Cancellation Rate: 7.5% (within goal)
• Top Channels: YouTube Shorts & Meta (retargeting)
• Traffic Quality: Fully compliant, clean traffic only