Burger King

Campaign

The Burger King campaign focused on acquiring non-incentivized users who complete verified delivery purchases. We implemented strict compliance and fraud monitoring systems while optimizing for performance KPIs like Install-to-Purchase IR and CTIT thresholds.

Strategy

• Pre-vetted DSPs and in-app placements
• Advertiser-approved creatives for brand consistency
• Source-level monitoring with throttling against fraud

Results

• CTIT >60 mins: 7.5% (Below threshold)
• Install-to-Purchase IR: 0.045% (Above goal)
• Post-Attribution Fraud: 9.6% (Well within limit)