Careem Food

Campaign

The Careem Food campaign was designed to drive first-time food orders through a performance-driven full-funnel strategy. By leveraging real-time data, localized creatives, and predictive targeting, we delivered cost-effective installs and consistent order completions across key Middle Eastern markets.

Strategy

• Cross-Channel Media Buying (in-app, DSPs, influencers, OEM)
• Real-time event optimization via Supabase & MMP
• Targeted food app switchers and high-intent users
• 300+ localized ad variants with A/B testing
• Predictive user models for D30 conversion

Results

• D30 Food Order Cohort Conversion Rate: 6%
• D30 Complete Transaction Rate: 5%
• Maintained AOV across markets: $40–$50
• Outcome: High-intent registrations and strong re-order signals