Navi

Campaign

The Navi campaign focused on acquiring high-quality, loan-eligible users via a seamless UPI-led onboarding experience. It emphasized DRR targets, creditworthiness, and validation through a secure, fraud-controlled setup.

Strategy

• Target users aged 21–60 with income > ₹15,000/month
• Focus on credit card holders with low/no DPD in past 6–12 months
• CIBIL score > 680, no write-offs or defaults
• Strict IP whitelisting and S2S-only validated postbacks

Results

• Approval Flow Integrity: 93%+ met bureau & income eligibility
• Attribution Accuracy: 98%+ confirmed via AppsFlyer
• Fraud Control: <5% Protect360 rejection rate
• S2S Hygiene: 100% from Navi's whitelisted IPs
• Outcome: Campaign flagged for quality scaling