Noon

Campaign

The goal was to drive high-quality installs for Noon that converted into first-time and repeat purchase events, validated through Google Analytics and CRM. Fulfilled, non-returned orders were strictly counted as valid conversions.

Strategy

• Used pre-approved, high-performing media sources
• Localized creatives targeting high-intent UAE users
• Excluded Grocery & Minutes verticals per brand policy
• Matched GA session and CRM data for validation
• Maintained install-to-order visibility with CR thresholds

Results

• Click-to-Install CR: 0.37% (Above 0.3% KPI)
• Install CR (Threshold): Maintained > 0.06%
• Conversion Validation: GA & CRM matched orders
• Fulfillment Rate: 92% of purchases delivered
• Top Creatives: UAE festival offers, fast delivery & deals