NordVPN

Campaign

The NordVPN campaign aimed to acquire premium paid users in the U.S. through performance-driven channels with strict transparency and brand-compliant practices. Emphasis was placed on yearly plans to increase LTV and subscription value.

Strategy

• Device-specific targeting for iOS and Android to optimize performance
• Approved placements only for clean traffic and brand-safe environments
• Audience focus: digital nomads, privacy seekers, remote workers
• Creative focus on annual savings, privacy, and streaming freedom
• Source-level transparency with real-time dashboard tracking

Results

• Click-to-Install CR: 1.12% (Above target)
• Install-to-Purchase CR: 2.05% avg. (Android > iOS)
• Higher AOV: via yearly plan conversions
• Traffic Compliance: Full source transparency & naming integrity
• Outcome: Campaign cleared for scale-up due to quality performance