Swiggy Instamart

Campaign

The Swiggy Instamart campaign aimed to drive high-quality first orders across India's Tier-1 and Tier-2 cities using regional targeting, engaging creatives, and strict attribution compliance.

Strategy

• 45-city focused in-app and programmatic placements
• Targeted Urban Gen-Z, professionals, and impulse buyers
• Localized banners with discounts and “10-min delivery” visuals
• Anti-fraud filters to block hijacking/flooding

Results

• CTR: 0.6%+ across all placements
• AOV: ₹225 average
• Repeat Orders (M0): 22%
• Attribution Rejection Rate: <1%
• CRM Reporting: Fully aligned with backend validations