Marketing &amp; performance news

Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post…

AppLovin Vs. Unity; Big Tech Is All About Creators

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as…

Future of TV Briefing: TV ad industry’s measurement currency frustrations hit (another) boiling point

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum.

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.

How Shira Lazar grew social account ‘What’s Trending’ to seven figures in revenue

Shira Lazar saw that creator-led media brands were the future 15 years ago, and now the entire industry has caught on.

Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.

TikTok adds certification tiers for agency partners

The platform will be offering either Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.

Instagram updates its educational safety program

The app s School Partnerships offer educators a way to report potential safety issues directly, and is launching school-related in-app hubs.

Meta adds contributor badges to Forums chat app

The company is trying to convert Facebook Groups into a more interactive Q A format, while also adding topic labels to help with discovery.

Pinterest offers post-holiday marketing tips

The company said that in the week between Christmas and New Year s, marketing experts should shift from gifting to self-care.

9h ago

Meta launches Muse AI for SMBs

The company s agentic artificial intelligence tools can help small businesses improve workflows and work with connector partner apps.

9h ago

Yes, You Can Change AI’s Opinion. Here’s How.

AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix. The post Yes, You Can Change AI s Opinion. Here s How. appeared…

10h ago

Threads expands live chat engagement options

The app added live reactions and a raise hand feature, and will soon launch web-based live chats.

10h ago

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September 14. Apple has been…

11h ago

Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry

Test whether honest expectations and money-back guarantees build trust in health marketing, then judge results beyond the first conversion. The post Trust As A Conversion Lever: How To Test Credibility In A Regulated…

13h ago

Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.

13h ago

How Thorne’s brand platform led to a $3.8B P&G deal — and what’s next

Chief Growth Officer Mary Beech details how work with brand consultancy Redscout turned consumer insights into campaigns and a way of communicating.

14h ago

NHL taps Adobe as creative, marketing and AI partner

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows such as Heated Rivalry.

15h ago

CMOs must rethink entry-level talent as AI alters marketing needs: Gartner

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.

16h ago

Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say via @sejournal, @slobodanmanic

Any website can write Amazon's block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part. The post Amazon Blocked Meta s Muse, And Robots.txt Had Nothing To Say appeared first…

16h ago

Shopify Extends WebMCP Into Checkout For Browser Agents via @sejournal, @MattGSouthern

Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper's checkout and place the order after the buyer confirms it. The post Shopify Extends WebMCP Into Checkout For Browser Agents…

16h ago

Braze expands AI from content creation to campaign operations

New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude. The post Braze expands AI from content creation to campaign operations appeared…

Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows via @sejournal, @MattGSouthern

Q2 data shows Google desktop CTR down and mobile up at top positions, in a comparison spanning the end of a Search Console logging error. The post Google Desktop CTR Fell In Q2 While Mobile Rose, Data Shows appeared…

Amazon Ads And The Amazon DSP Get An Agentic Rebrand

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, the…

Amazon Gets Conversational With New Agentic Ad Formats And Brand Controls

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience and…

How Amazon is streamlining ad buys across multiple formats with AI

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with the platform.

At its flagship unBoxed conference, Amazon Ads collapses buying silos as AI takes a bigger role in media decisions

Full-Funnel Campaigns and DVA+ extend Amazon’s programmatic capabilities to more advertisers, while putting the spotlight on transparency and control.

4 reasons your brand guidelines must become a brand system

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it. The post 4 reasons your brand guidelines must become a brand system appeared first on MarTech .

Shoppers will spend more and buy less this holiday season

Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials. The post Shoppers will spend more and buy less this holiday season appeared first…

18h ago

How to build a visual SEO strategy for AI search

Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent. The post How to build a visual SEO strategy for AI search appeared first on MarTech…

18h ago

EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In via @sejournal, @martinibuster

EmDash 1.0 trades WordPress's freedom of choice for heavy reliance on Cloudflare's infrastructure. The post EmDash 1.0 Challenges WordPress Freedom With Cloudflare Lock-In appeared first on Search Engine Journal .

DoorDash doubles down on WPP, naming agency global media partner

WPP continues to succeed in deepening relationships with existing clients following a similar win with Est e Lauder and scoring Wendy s U.S. media.

Twisted Tea dons camo for collab campaign as brand faces headwinds

The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent company Boston Beer.

Optimizing content for generative engine search models

Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines. The post Optimizing content for generative engine search models appeared first on MarTech .