Marketing &amp; performance news

26m ago

Google loses the ad monopoly case, but keeps the monopoly

A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally reshaped them. The post Google loses the ad monopoly case, but keeps the monopoly appeared…

29m ago

PepsiCo hands global media to Publicis amid transformation at CPG giant

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and technology demands.

47m ago

When AI Has Nothing On Your Company, It Describes Someone Else via @sejournal, @DuaneForrester

Publishing more content won't fix AI substitution. Retrieval repeats the same popularity bias that thinned your presence in the weights. The post When AI Has Nothing On Your Company, It Describes Someone Else appeared…

1h ago

How Graza hopes to lap the competition with some help from NASCAR

The tie-up follows the olive oil brand s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice President of Marketing Alex Edelstein.

2h ago

How marketers can navigate machine bias as AI takes over media

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy.

2h ago

Rapid AI changes mean GEO is a weekly job now

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what moves each week. The post Rapid AI changes mean GEO is a weekly job now appeared first on…

3h ago

Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO via @sejournal, @HelenPollitt1

Robots.txt relies on bot compliance, while WAF, CDN, and server-level blocks enforce it. A breakdown of which layer stops AI crawlers for good. The post Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An…

4h ago

Google Says Ranking Recovery Takes Months After SEO Issues Are Fixed via @sejournal, @martinibuster

Google explains why fixing what caused a ranking drop doesn’t necessarily mean rankings will come back anytime soon. The post Google Says Ranking Recovery Takes Months After SEO Issues Are Fixed appeared first on Search…

5h ago

AI Slop Cleanup Job Listings Up 87%, Report Says via @sejournal, @MattGSouthern

The Guardian reports AI cleanup listings are up 87%, while freelancers say clients lowball the work. The post AI Slop Cleanup Job Listings Up 87%, Report Says appeared first on Search Engine Journal .

7h ago

Google AI Mode Prices Differ From Product Carousel For Same Items via @sejournal, @MattGSouthern

Data finds Google AI Mode rarely shows the same products as the regular results carousel, and often lists a different seller when it does. The post Google AI Mode Prices Differ From Product Carousel For Same Items…

10h ago

How The Fin Tech Clearco Finances Ecommerce Startups (Without Losing Its Shirt)

This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a Canadian fin tech company founded in…

10h ago

How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement. The post How Halo Collar Uses Data And…

The Trouble With AI Mania; Show Me The Receipts

Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest in…

Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition

Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part…

Why Google’s ad business escaped a breakup

The reasoning behind the latest decision to spare Google a breakup

15h ago

X Money will be the only payout option for U.S. creators

The platform announced that users taking part in its Original Content Rewards and subscriptions programs will no longer be able to accept alternative cashout methods.

17h ago

Google Responds To Sitemap SEO Technique That Forces Daily Crawling via @sejournal, @martinibuster

Google's Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day. The post Google Responds To Sitemap SEO Technique That Forces Daily Crawling appeared first on Search…

17h ago

TikTok signs multi-year NFL deal

The platform will add new game day hubs and host more highlights and archival moments designed to lean into year-round storytelling for both fans and brands.

17h ago

YouTube adds mobile phone controls for CTV

The platform updated its app connectivity to allow users to manage their Connected TV viewing experience without needing a remote control.

18h ago

What’s next in content operations? Agents (what else?)

Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems. The post What’s next in content operations? Agents (what…

19h ago

Pinterest promotes its role in teen wellbeing

The platform s latest report highlights an offline engagement push that has been central to its larger promotional efforts this year.

20h ago

Google Won’t Have To Break Up Its Ad Tech Business, Judge Brinkema Rules

Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly. The post Google Won’t Have To Break Up Its Ad Tech Business, Judge…

23h ago

Gemini 3.8 Flash rolling out in Google Search

This too is first rolling out AI Mode for Google AI Pro Ultra subscribers in English, like we saw with 3.7.

23h ago

Google avoids AdX breakup in ad tech antitrust case

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.

23h ago

Lily Ray on why shortcuts rarely win in SEO or AI search

From buying links to AI search, Lily Ray shares why lasting visibility comes from E-E-A-T, real expertise and earning recommendations.

Evolving SEO for 2027: What still needs to change

Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.

Axe vies for more mature brand positioning while nodding to Y2K roots

New ads for the Unilever brand show men briefly turning back into their teen selves, popped collars and all, as Axe states, You got better. So did we.

CartographAI Launched To Help Advertisers Pick The Right Tech Vendors. Now, It’s Helping Vendors Market Themselves, Too

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment…

Creative targeting is quietly fragmenting your Meta audiences

Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.

Athletic Brewing appoints new CMO amid marketing push

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national media spend.

Google Trends adds category filters

You can now filter Google Trends by pre-defined categories, without having to enter a query.

Marketers are media measurement’s biggest problem

Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you to lead. The post Marketers are media measurement’s biggest problem appeared first on MarTech…

OpenAI’s audacious ad revenue claim

OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it projects for 2030. The post OpenAI s audacious ad revenue claim appeared first on MarTech .

CTV Can’t Out-Google Google, So It Should Play A Different Game

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and…

Future of TV Briefing: How strong are the fundamentals of the creator economy, really?

This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction.

Location data fuels mall giant Simon’s new pitch to advertisers

Simon is letting brands target shoppers in its malls in other environments and use new measurement tools based on Simon’s consumer data.

Why brands are turning to older creators for authenticity AI can’t fake

Millennial and Gen X content creators offer consistency, authenticity, and storytelling; three things brands need now more than ever.