Acorns — Invest For Your Future
Driving First-Time Recurring Investments at Scale
Interscope Ads helped Acorns acquire and convert high-intent iOS users across the United States through a performance-driven acquisition program built around recurring investment behavior.
Ambitious goals for a high-intent investor base
Acorns needed efficient, high-quality acquisition that didn't just deliver installs — it had to convert into genuine recurring investment behavior.
Efficient CAC
Drive quality installs while holding customer acquisition cost below $70.
Install → Registration
Achieve a 13–15% install-to-registration-completion rate.
Convert to FRIRT
Turn registered users into First-Time Recurring Investors.
Activity & Retention
Increase in-app investment activity and long-term retention.
A full-funnel acquisition engine
Cross-Channel Media Buying
Coordinated acquisition across In-App, DSP and programmatic inventory to reach high-intent iOS audiences at scale.
Advanced Audience Segmentation
Precision targeting focused on financially motivated, high-intent users most likely to invest recurrently.
A/B Testing
Systematic testing of App Store screenshots, creative copy and on-page conversion-rate optimization.
Creative Automation at Scale
A creative engine producing hundreds of variants with continuous, real-time performance optimization.
The numbers that moved
Adjust campaign data · United States · Sep–Dec 2025
Dashboard totals are reported directly from Adjust for the campaign period and are shown independently of the campaign benchmark ranges below.
Campaign benchmarks
Efficiency targets and conversion ranges achieved across the program — reported separately from the raw Adjust totals.
Built to convert calm, confident investors
A high-velocity creative program produced 550+ variants, continuously optimized in real time across App Store assets, copy and placements to find the messages that turned installs into recurring investors.
Building a high-value user base
Delivered a high-value user base with strong recurring investment behavior.