Gizmo

Gizmo needed to scale quality AI-productivity users in the US and UK while lifting paid subscriptions and revenue. Their existing Google & Meta buy carried a ~$60 CPA with auction-based pricing that kept rising at scale against heavy competition for the same audience pool.

We ran a three-phase, full-funnel program on our own inventories. Phase 1 scaled quality installs and registrations via OEM traffic (Samsung, Xiaomi, OPPO, vivo, Huawei), programmatic in-app, native, display and CTV — optimized to high-intent AI users. Phase 2 optimized to subscription events with smart bidding, creative A/B testing, placement, device and geo optimization. Phase 3 drove retention and revenue with re-engagement, upsell campaigns, LTV-based segmentation and lookalike expansion.

At a fixed $40 payout (33% below their $60 CPA), we delivered 145% ROAS — $1.45 returned for every $1 spent. The program generated 124K+ installs, 96K+ completed registrations, 3K+ paid subscriptions and $189K+ in tracked revenue (Adjust), with consistent growth and strong user quality across the US & UK.