TILT Shopping
Activating live-auction shoppers across UK, US, ES & IT in 19 days.
The Challenge
TILT needed to launch live-commerce user acquisition across four markets simultaneously — driving not just installs, but genuine live-auction intent that converts into first purchases within a tight 19-day window.
Our Solution
A full-funnel flow across our inventories. Phase 1 scaled installs and live-room entry via OEM traffic, programmatic in-app, creator-led video, native, display and CTV — optimized to qualified shopper acquisition. Phase 2 optimized to bid and first-purchase events with audience-quality, placement and geo optimization across UK, US, ES & IT. Phase 3 grew repeat buyers with live-drop alerts, cart & losing-bidder retargeting, cross-device optimization and purchaser-cohort lookalikes.
The Results
In just 19 days, 40,134 installs activated 804 bid submitters and 542 pre-bid users, converting 560 first purchasers — a standout 69.7% bid-to-purchase rate that proved real live-auction intent across all four markets (AppsFlyer verified).
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